New Single “apocalypse” Marks a Softer Side of Amelie Jat
LONDON, UK – Amelie Jat is slowing things down with her new single “apocalypse,” releasing July 25. Known for her infectious pop sound and choreography-driven visuals, the rising artist is embracing a softer side with this release, one that’s more introspective, raw, and emotionally open.
“apocalypse” captures the ache of almost-love, the kind of connection that lingers even when it never quite becomes what it could have been. Jat’s stunning, direct vocals capture the ear immediately, allowing her story to unfold. The lyrics are personal and unguarded, reflecting on misalignment, longing, and letting go.
“This one’s for anyone going through a ‘sad girl summer,’” says Jat. “For when you're stuck in the in-between. When it’s not working, the feelings are still there.”
With lines like “say that I look pretty when I cry / don’t you know that you’re the reason why,” Jat explores heartbreak in a way that feels honest and familiar. The song may be quieter than her past work, but it still carries her signature pop sense, and melodies that stay with you, even after the moment’s passed.
“apocalypse” follows recent singles like the vibrant and bubbly “BUTTER,” marking a quick shift into stripped-down storytelling. Her recent releases have soared on the UK Commercial Pop Club Chart, with “BUTTER” reaching No. 5. The new single showcases Amelie Jat’s versatility and artistic prowess while challenging herself both on and off the stage.
“apocalypse” is a song for late nights, unanswered texts, and the kind of heartbreak that never quite says goodbye.
“apocalypse” will be available on all major streaming platforms July 25.
More about Amelie Jat:
Amelie Jat transforms her most honest emotions and experiences to create her original sound of genre-blurring, diary-like pop tracks. Born and raised in Hong Kong, she discovered her love for drumming at the age of 3 and passionately pursued the arts ever since. The now 20-something-year-old singer, songwriter, and dancer spends most of her time in London, working on new music when she’s not traveling for shows.
Her album ‘for the plot’ made waves with new audiences in 2023, resulting in Jat raising the bar for her songwriting and live performance moving forward. Her music over the years has ranged from bedroom pop to pop punk - ultimately transforming into a dreamy refined pop sound for 2024, thoughtfully crafted alongside Grammy-nominated producer James McMillan. With influences like Maisie Peters, Taylor Swift, and LØLØ, it’s no wonder how Jat continues to surprise fans with creative expressions and a growing community surrounding her music.
Her recent release, “rollercoaster,” which placed at #7 on the Commercial Pop Club Charts, and “steal your shirt” give listeners a taste of what’s to come from Jat throughout 2025 as she hits the live stage in the UK and USA. Fans can keep up with Amelie Jat on Instagram or TikTok to know more about upcoming show dates, new music releases, and other exciting projects slated for 2025.
Press Contact: Maria Herrera | maria@evergreenent.com
